Charts and diagrams, to add, divide, and measure

New Scientist summary of a recently published book by Stephen Baker: The Numerati.

• simply by knowing gender, birth date and postal zip code, 87% of people in the United States could be pinpointed by name

• the people most likely to click on car rental ads are those that have recently read an obituary online, apparently planning their trip to a funeral.

• Microsoft has filed patents for technology that monitors the heart rate, blood pressure, galvanic skin response, facial expressions of office workers, and even their brain waves.

• By tracking the use of cellphones, email and laptops it may even be possible to map workers' movements and social networks of each person.

And it goes on.