Saturday, November 29, 2008

Charts and diagrams, to add, divide, and measure

New Scientist summary of a recently published book by Stephen Baker: The Numerati.
  • simply by knowing gender, birth date and postal zip code, 87% of people in the United States could be pinpointed by name
  • the people most likely to click on car rental ads are those that have recently read an obituary online, apparently planning their trip to a funeral.
  • Microsoft has filed patents for technology that monitors the heart rate, blood pressure, galvanic skin response, facial expressions of office workers, and even their brain waves.
  • By tracking the use of cellphones, email and laptops it may even be possible to map workers' movements and social networks of each person.
And it goes on.

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